saint jewelry
about the project
consumer goods / jewelry
luxurious, understated, feminine
branding & packaging
industry:
personality:
objective:
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services
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curating the overall feeling of the brand to reflect the understated femininity and strength of the company’s mission while reaching the target audience.
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For this design, my main goal was to focus on the brand's mission of uplifting women.
The curves of font I selected for the logo along speak to the brand’s femininity. The original font for the logo included a straight N. I added in the curve to the N to give the custom logo more movement.
I chose the neutral color tones to play up the understated strength of the brand and it’s forward-thinking movement in supporting female ventures.
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I created product packaging designs for the jewelry box, tissue paper and shopping bag that the brand could use for to provide customers who order online or in person.
Interested in purchasing this branding or
want to work together to create your custom brand?
disclaimer: this project was created for a fictional company based on a brand brief from @clubdillydally
