glutehouse.
overview.
What started out as an interior design project for a new exercise concept turned into SO much more…
In January 2020, the owner and came to me with this grand vision of brand that would stem from a new type of lower-body training program that marries group fitness with personal training… all while using an app! Tasked with designing the space for a brand that wasn’t fully developed yet, I took the opportunity to present brand color ideas with an overall design concept for the space that would stand as the first GluteHouse.
Following the completion the interior redesign of the space and outsourcing the creation of the logo, the owner tasked me with managing social media, advertising, handling the merchandise design and the launch strategy.
results.
In June 2020, (during a global health pandemic), GluteHouse successfully launched with close to 100 members signing up in the first month!
Today, GluteHouse is at capacity for membership with limited number of spaces becoming available each month. The Instagram account grew to 1,000 followers in just two months and continues to grow organically 6% - 10% each month. With members consistently share tagged photos in the space, GluteHouse has quickly become known for growing glutes with its’ unique training program and it’s Instagram-friendly space design.
interior design.
before photos of the space.
the design objective.
Design a Gym Space that encourages Gains, "Belfies" and Fun
Make Members Feel Motivated and Inspired to Grow their Glutes
essential design aspects.
Layout - We wanted to create a flow that makes sense for members based on the open-ended circuit style class
Colors - It was my goal to use vibrant & sultry colors to create an energizing space
Art - We determined it was necessary to create picture perfect vignettes to encourage social sharing
the aesthetic.
Clean & Organized
Sexy & Sultry
Modern, Artistic, Energizing
Dark with Pops of Color
marketing & social media.
Designed Story Highlights & Instagram Stories
Daily Engagement with Followers & Direct Messages
Grew Instagram from 0 to 1,500 followers in Two Months
Content Planning
Follower Engagement & Interactions
Strategic Advertising/Promoted Posts
Giveaways
Wrote Scripts & Directed Marketing Videos
Coordinated Content & Video Shoots
Created Animated Branded GIFs
